Hyderabad, May 18: Andhra Pradesh Minister for Information and Public Relations J Geetha Reddy today said the media should play a key role in the development of the society and work as a link between the government and the people.Releasing the handbook on the activities and programmes being taken up by the Andhra Pradesh Press Academy (APPA) here, she said journalists should contribute their might through their writings to create awareness among the people, particularly people in rural areas, about the developmental and welfare schemes of the government.There was no point in taking up welfare schemes if it did not reach the targetted people. Media should play a key role in this regard by educating the people about the schemes, she added. APPA Chairman T. Surender said the Academy would launch several activities for the benefit of journalists and media in the state. He said the academy proposed to help media to create a self-regulatory mechanism to follow ethics and improve the quality of media. Apart from the existing activities of the academy, it was decided to develop an online knowledge centre by making the existing website more meaningful. The academy decided to supply regular useful material to all the mediapersons, particularly journalists in rural and remote areas, he said.
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